Mr. Willoughby joined InterRent REIT in 2019 as VP, Marketing. Mr. Willoughby has over 20 years of experience in Marketing. Prior to InterRent, he led the marketing team for the Aeroplan loyalty program. Mr. Willoughby has deep expertise across a number of marketing disciplines including Customer Relationship Management, Brand Strategy, Digital Marketing, Loyalty and Data Analytics. He is a graduate of Johns Hopkins University and holds a Bachelor’s degree in International Relations.